Beauty Editors are key players in defining the direction of the industry yet their true influence remains oftentimes undercover behind the pages of magazines and publications.

What influences the choices of an Editor? How are they writing the story of the industry from behind-the-scenes? Who are they in the real world? To reveal and celebrate the craft of beauty editors, we invited three inspiring editors from LA to join a conversation about skin, culture and lifestyle. 

Meet Heather Rose Harris, Makeup Artist and Beauty Expert who is redefining beauty on and off screen by celebrating confidence, natural flaws and authenticity. Heather came on board of the Pretti5 set to not only to share her perspective but also to try the products on skin live, all that while discussing questions around American beauty standards and her experience in the industry. She was a truly unique addition to our first Behind-The-Skin series, as we got to witness Pretti5 products in action to test a camera-ready editorial look created by Heather.

With a background in makeup and fashion, how do you define beauty on vs. off screen? How do you feel about the concept of being camera-ready?

The main difference between on-screen and off-screen beauty for skincare and makeup is that natural lighting and the human eye off-screen interpret beauty products differently than stage lights and cameras do on-screen. In order to achieve the same look in different environments, stylists need to understand how their clients’ skin interacts with the products they’re using, as well as how the lighting and cameras being used will change the look of the final product. Professional clients for on-camera work always have a specific story or message they are trying to convey, and not carefully understanding the lighting and camera set ups could lead to colors that need correction, over-exposure, or other visual issues. Personally, off-screen, I prioritize a healthy and natural look focused on smooth, hydrated skin and a minimal makeup routine, sometimes just mascara.

Working with a lot of products constantly, how did your approach of trying new products change? Did you become more experimental?

It is certainly true that the skincare and makeup industries are constantly changing as new ingredients and styles evolve. However, as a professional with an obligation to my clients to give them exactly what they ask for, I typically stick to products I have used before and understand fully when I’m working on a job. It would be very unfortunate to experiment with something new only to find that a model’s skin has a reaction to something, or that ingredients in different products being used together do not interact properly.

With that said, it is always important to stay up to date on the new products, ingredients, and styles to make my clients as happy as possible. When I want to try something new, I first will test it on myself, then find some friends who are willing to give it a try and share their experiences. Finally, if that goes well, I might use it on a test shoot before using that product or ingredient on a paid job.

 What does creativity mean to you when it comes to beauty? Whereas makeup is clearly a form of self-expression, do you think skincare could become a new frontier to express style and authenticity?

To me, real lasting beauty is when somebody is truly comfortable in their own skin, celebrating both their favorite parts of how they look as well as accepting and celebrating anything that might be seen as a “flaw.” For example, I think that people’s beauty marks are unique and beautiful and sometimes will highlight them with eyebrow gel liner to celebrate them rather than covering them up for an unrealistic “flawless” look.

Skincare is extremely important when it comes to style and authenticity. A quality skincare routine using great products gives your skin the best chance to shine on its own with less makeup, which results in a more authentic look. Healthy skin is the best canvas for makeup, so the healthier your skin is, the better makeup will look on it.

Growing up in California, how did your view on “having a good skin” evolve? LA is at the forefront of driving beauty and lifestyle trends.  Do you pay attention to that when buying new products? 

When I was growing up, society and the media created unrealistic expectations of perfection when it came to having “good skin.” For example, UV tanning salons were very popular for people to achieve the tan that was considered fashionable at the time. However, we now understand that there are significant health risks associated with over-exposure to UV rays long-term that actually will make your skin look worse as well. As I’ve grown up, my interpretation of beauty has shifted from what is on the covers of magazines to simply wishing that every human appreciates the skin and body they have, and uses skincare and beauty products to make themselves look and feel good. There is no such thing as perfection when it comes to beauty, but loving yourself is always perfect.

When it comes to skincare trends, I believe that having the healthiest skin possible is the best baseline for the rest of a makeup/hair beauty routine. Rather than using harsh products to mask perceived imperfections, I strongly recommend that everyone use sun protection, stay hydrated, and have a regular hygiene routine to keep your skin fresh and healthy.

How will the conversation around skincare evolve in your opinion? As the beauty industry is becoming more conscious and communicative, what are some topics that you predict will for example pop up on sets that haven’t been discussed before?

Similar to my answer in the previous question, I believe the conversation is shifting from people trying to achieve an unrealistic ideal to simply harnessing the healthiest version of their own skin. When I was younger I remember people being teased for using sunscreen by their peers or the older generation, but those people were absolutely right for protecting themselves and probably look better and are healthier now than the people who were teasing them.

In addition to the shift towards self-acceptance and the emphasis on sun protection, I believe that protection from environmental contaminants will become more of a focus in the industry moving forward. Certain climates and cities may have different particles in the air that are damaging to the skin long-term, similar to UV rays, so I think we’ll start to see products that act as a barrier against these types of contaminants to better protect the skin.

Have you ever tried Traditional Chinese Medicine infused skincare? What is your perception of it?

Yes! I used it on the shoot and it was great! I’ve been using pretti 5 for the last 3 weeks and I really like it! My skin feels so hydrated & bouncy. The ancient history is fascinating. Using it seems calming, ceremonial, and like an expression of self-love.

What are some of your favourite ingredients in skincare products? Please list.

• Hylouranic acid of course! My skin loves it. 
• Aloe Vera for calming 
• Rose water for hydrating & calming redness
• Vitamin C for brightening and fading dark spots

What does “Made in Japan” represent to you? 

When I think of Japan I think of a very proud and ancient culture that is focused on respect and tradition. Of course, these are broad generalizations, but when a product is Made in Japan, I assume that the owner of that company is respectfully invested in providing their customers with a quality product and experience. Regarding skincare, I believe that Eastern countries including Japan were prioritizing sun protection before it became fashionable to do so in America. So we have lots to learn from our Japanese friends when it comes to protecting our skin and maximizing its beauty and youthfulness.

What is your first  impression of Pretti5 and what else would you like to learn about the brand or products?

Walking on to the set for the Pretti5 shoot I instantly noticed the wonderful aroma that reminded me of going to a spa or accompanying my mother to her salon as a child. I enjoyed working with the products and found them to be high-quality. It was interesting to hear a little bit about the snow mushroom ingredient, and I’d like to learn more about unique Japanese ingredients and their benefits. 

From your friends, colleagues and family, who would you recommend trying our products and why? 

I would recommend Pretti5 products to anybody who is interested in prioritizing the health and longevity of their skin. Using the products myself, my skin feels hydrated and my skin tone looks even – and I love the smell! If I had to choose though I’d recommend to my colleagues first pretti 5 is packed with great ingredients and it truly makes the skin look gorgeous and gives such a good canvas for makeup! 

 

Photographed by Renée Parkhurst

Read on to learn more about Pretti5's Hydro-Resue Repairing Night Mask

 

A Nocturnal Elixir Infused with Hyaluronic Acid Night Cream

Transformative Power of Pretti5's Hydro-Rescue Repairing Night Mask

During the quiet of the night, as the world rests, your skin embarks on a journey of revitalization and renewal. Within this nocturnal reverie, a refreshing oasis splashes across your skin barrier, poised to elevate your skincare regimen to unprecedented levels – a  rejuvenating hyaluronic acid night cream  enriched with organic ingredients that carry a refreshing aroma. Beyond its well-established role as a night ritual, this enriching elixir harbors coveted potential: It’s a symphony of restoration, a balancing skincare arsenal and a nurturing touch that enhances your skin’s vitality and luminosity as you embrace your dreams — and live your life.

A Symphony of Restoration

Think of your skin as a canvas, painted upon by the day's experiences and environmental factors. As the sun sets and the moon ascends, your skin doesn't simply go to sleep; every layer embarks on a profound process of regeneration. Enter Pretti5’s Hydro Rescue Night Repair Mask, our hyaluronic acid night cream and nurturing companion in this symphony of restoration and repair. 

At the core of this transformative journey lies a treatment that fuses the power of natural extracts like lavender, aloe, hyaluronic acid and provitamin B5 within our night cream. When night falls and you indulge in a routine that includes this skincare marvel, you're gifting your skin the resources it needs to thrive and to promote cellular regeneration. As you sleep, the mask encourages your dry skin to plump,  revitalize and repair, locking in moisture in every cell. 

Restores Balance of Skin Oils

The journey doesn't stop there. Through its hydrating properties, our hyaluronic acid night cream infuses essential moisture deep into the skin layers, prompting the skin to regulate its oil production more effectively. This prevents the skin from overcompensating with excess oil production, which often occurs when the skin is deprived of hydration. As a result, our hyaluronic acid night cream keeps dry skin at bay as this gentle dance between the cream's natural ingredients and your skin's inherent vitality yields the radiant complexion you've always desired.

The Nurturing Touch

Using Pretti5’s Hydro- Rescue Night Repair Mask, our water based hyaluronic acid night cream rich with clean ingredients isn't just a skincare routine; it's a nourishing, nightly ritual of self-love. The act of gently massaging the cream onto your skin becomes a soothing promise, like an attentive guardian that’ll take care of your skin throughout the night.

The nurturing touch of the cream also allows every person to connect to the holistic values of Pretti5, a message it hopes to impart within all its products. In that vein, our hyaluronic acid night cream carries not just its nourishing and anti-aging ingredients but also its  intentions to foster a holistic sense of self care, vitality, and joy in its use. We hope our repair mask will foster a more holistic approach to your routine. As the final step of your skincare, it completes a balanced skincare routine in preparation for the next new day.

At Last, A New Day with Radiance

Finally, as the first rays of morning light filter through your window, you awaken to a new day and a new version of your skin. The hyaluronic acid night cream has transformed into an overnight face mask that has worked its magic on the fine lines and wrinkles in the background, leaving you with a visage with reduced signs of aging and vitality. Lines appear softened, uneven tones look harmonized, and a natural luminosity graces your complexion.

Incorporating Pretti5’s Hydro-Rescue Overnight Mask infused with powerful ingredients in our hyaluronic acid night cream into your skincare isn't just a choice; it's an investment in your skin's well-being. It's a declaration that you deserve the best, that your skin deserves to shine with health and radiance. So, as you retire to your nightly sanctuary, remember that the journey to luminosity and rejuvenation is fueled by the enchanting touch of our clean and antioxidant rich hyaluronic acid night cream, the best companion in your pursuit of timeless beauty. Take the next step and buy the Hydro Rescue Overnight Mask now for your routine.