#Pretti5Review by Morgana: The Art of Building a Beauty Routine

“I personally test each product to ensure it delivers real results and aligns with my commitment to sustainable and ethical practices.”

After falling out of love with her career in the technology space, Morgana discovered her passion for content creation - especially in the beauty industry. She first became interested in skincare when she lived in Asia, as having a radiant, flawless complexion is deeply rooted in many different Asian cultures. Traditional Chinese Medicine (TCM) has used natural ingredients to reduce wrinkles and sagging for over 3000 years, and cleansing the skin has been done in Japan using powdered soaps made of mung and soybeans since ancient times. Exploring Eastern skincare not only inspired Morgana to create her first consistent beauty routine, but also led her to become a Content Creator in the online beauty space. 

Personalizing the Beauty Routine  

As an influencer in her 30s, Morgana’s biggest skin concern is reducing wrinkles. “I avoid the sun like the plague,” she says, “I use SPF 50 every day. It is important for me to always keep my skin protected!” When asked about her approach to skincare, Morgana notes that she promotes “personalized routines that enhance natural beauty,” as there is no “perfect routine” that suits all skin types and tones. After experimenting with various products and techniques, Morgana swears by using a serum alongside rose water to make her skin feel fresh, and then, of course, topping off with sunscreen.

Looking Past the Product Label

To help her followers build their skincare regimens, Morgana first looks at the ingredients brands are using. “I prioritize high-quality ingredients and look for transparency from brands,” she explains, looking not only for natural and effective ingredients but also brand rhetoric that is honest and truthful about their products’ capabilities. 

She then personally tests each product to ensure it delivers real results and checks out the brand to decide if it aligns with her commitment to sustainability and ethical practices. “These traits are extremely important to me,” Morgana shares, “I wish to see companies reduce their carbon footprint, use sustainable packaging, source ingredients responsibly, and support environmental causes.”

Listening to her Followers

The last step Morgana takes when recommending a product is checking in with her followers. “Feedback from my followers is crucial,” she says, describing how their comments help her tailor recommendations to their needs. Morgana ensures that she meets her goal of promoting positivity and inclusivity when it comes to skincare by listening to her community and curating her content accordingly.

What does she Recommend?

Out of all the Pretti5 products, Morgana’s favorite is the Advanced Hyaluronic Serum. She praises the ingredients and formula, “It’s packed with natural ingredients like hyaluronic acid and snow mushroom, which leave my skin feeling refreshed and radiant without any greasy residue,” and also appreciates the transparency regarding production, “knowing it’s eco-friendly and cruelty-free makes it even more special.”